Brave Browser: what is it and why you should stop using Chrome

I’ve restated this on various occasions but here I am again. Google Chrome is a browser that is not ideal for a huge chunk of internet users. Yet over 50% of internet users are using it. Despite its popularity, Google Chrome is a browser which has numerous significant drawbacks. These drawbacks can become a massive detriment to the average user.

With that in mind, Let’s look at some of the reasons why you should stop using chrome and switch to an alternative.

System resources

Please, please, please leave some ram for textedit. Please. This is the main problem that almost everyone has about Google Chrome. It is a hungry resource eater. Have 16gb of ram? Chrome will eat that up. Everyone knows that Google Chrome is one of the most resource hungry browsers on the market. While for some that may as well be a nice thing, it severely limits the ability for the device to multitask. This is mainly the case on computers with 4 GB of ram as this makes it extremely hard to have open another software like Microsoft word simultaneously. Even for computers with 8GB ram, unless you are super organized with your tabs and never go beyond 10–15 tabs, you are likely to experience problems with system performance especially while multitasking.

Battery

This somewhat falls under the previous section but it is something that needs to be discussed in detail.
Google Chrome,
apart from being one of the most ram hungry browsers out there, also requires a lot of battery. This has manifested itself on various occasions. When it comes to day to day use, I personally noticed a two hour difference in battery life when I switched to a different browser. This is a huge increase and while the improvements won’t be as dramatic for most people, it shows something significant.

Privacy

The third section, and arguably the most important, is to do with the privacy issues. Put it simply, you do not want to be giving google any more information about you than they already have. Google prides itself as the top advertisement company on the planet. Why is this so? Google has the best targeting services out of the big advertisement companies because of one fundamental thing. The pool of information that they possess about everyone. Google is all over in our lives. It knows what time you wake up, what your interests are and even your favorite music genre.

Are you really going to entrust all of your information to a huge global company with unclear privacy practices? Giving google access to the browser is an even precarious move. In a study carried out by
Douglas Leith,
it was discovered that Chrome tags all search requests with identifiers which can then be sent out. It was discovered that through the auto complete present in chrome, it can give the search queries to Google. There was a persistent cookie present in Google Chrome which was transferred to google upon Browser restart. These are some dreadful exposés out of which more have been covered in the cited paper.

Ask yourself a question
What the hell can you find in chrome which you can’t find on other browsers?

  • Chromecast
  • Hangouts compatibility
  • Huge extension store
  • Speed
  • Easiness of use
  • Sync

Really? I can think of browsers right off the back of my head which can match or beat chrome in these aspects and more.

A better browser

Brave wants to be your default iOS browser. That’s a simple goal but not an easy one. With so many options out there, it can be hard for a new browser
to really leave an impact.

However, Brave is more than just a new browser. It’s a browser that has some bold thoughts about what your browser can be. Brave doesn’t just want to improve
your browsing experience; it wants to preserve and progress the nature of the internet by helping your favorite websites thrive.

Here’s our review of Brave:

What is It?

Brave Browser is a web browser available for Windows, Mac, iOS, and Android. It was made by a group of engineers and specialists that include the co-founder of the Mozilla Project, Brendan Eich.

Brave Browser’s code is based on the Chromium and the Chromium Blink engine. As such, users familiar with Google Chrome will find many basic design similarities in Brave.

What Separates Brave From Other Online Browsers?

Ah, right to it.

Brave main focus is security, speed, and putting the experience of the user above everything else. Its highlight feature is the inclusion of a built-in ad blocker. By blocking ads, Brave Browser is able to increase browsing speed and better protect you against certain online tracking.

Is Brave Just Another Ad Blocker?

Not at all.

First off, Brave isn’t trying to block all types of ads. Instead, it focuses on the most malicious and invasive online advertisements. Anything that takes huge space on your screen, compels you to tap on it, or could potentially steal your personal data is blocked by default.

The developers of Brave are cognizant that ads help keep websites in business. Their focus is not to combat that. Instead, they want to make sure that websites utilize better kinds of ads. That’s why they introduced a revenue sharing system.

How Does Brave’s Ad Revenue Sharing Work?

By default, Brave will only allow ads that it considers safe. Everything else is filtered out of a webpage as you encounter it.

Brave offers an alternative solution to ads, though. You see those spots taken up by malicious and intrusive ads? No problem, Brave gives you the option to replace those ads with clean and safe ones. Perhaps not quite as many ads, but more than you would see if you decide to browse without any ads.

Why would you ever want to do that? Well, because it can place ad revenue in your hands.

The idea is, if you opt to replace ads with one from Brave, you become something of a partner. Income produced by the ads Brave uses is divided into thirds. 70% goes to publishers and supported ad creators. 15% goes to Brave, and the remaining 15% goes to you.

You can then choose to re-invest that money into the websites you visit. In exchange, Brave will block all ads across those websites. Then again, you can just opt to donate directly to those websites for the same benefit. You can also just keep the ad share.

Do I Have to Opt-in to Ad Revenue Sharing?

No.

Brave is all about user choice. If you just want a browser that’s going to block malicious and intrusive ads, Brave does that very well. If you’re looking to take a more active role in how your favorite sites earn money, then Brave excels in that area as well.

It’s that versatility which makes Brave to stand out from the park.

Assuming I Don’t need Any Ads. Is Brave an Effective Ad Blocker?

Yes…to some extent.

At the risk of repeating myself, I wish to point out that Brave Browser is not designed to block every single ad. Just the malicious ones. In fact, this actually ends up blocking most online ads. The few that are allowed through are not actually intrusive.

However, and this is a point to consider, Brave isn’t faultless. Nothing is, but by selectively blocking ads, Brave opens itself up to more theoretical imperfections. An intrusive ad could theoretically get through its systems. That’s very rare given the browser’s outstanding security, but it’s worth considering.

That’s something that more intense ad blockers can avoid simply because they block totally everything. If your goal is to block all types of ads wherever they may be, then Brave isn’t going to do that alone. The same goes for choosing to block things like all videos.

What Kind of Ad Blocking Controls Does Brave Offer?

Quite a few. Essentially, one of Brave’s top features is the lion’s head logo included in the top right of its browser.

By tapping on that icon, you are treated to a variety of stats and controls. The chief stat is the number of ads and trackers you’ve blocked, but that’s not the only thing the browser keeps up with. For example, you can also track the number of malicious site scripts blocked as well as the effectiveness of the fingerprint protection function.

The latter is particularly helpful., some sites are able to read your fingerprints and movements to read and monitor your online habits. It’s a nasty little trick that is only going to become more popular. Brave is capable of blocking it before it ever become a problem.

Brave also gives you the ability to control these settings by site. Have a site you trust and don’t mind allowing ads? Simply use the icon’s setting to disable blockers while you’re on it.

Again, it’s worth pointing out that Brave isn’t quite as deep as fully-fledged ad blockers in regards to its settings, but its combination of options and accessibility makes it stand out from the the rest.

Why Use Brave Instead of an Ad Blocker On Top of My Favorite Browser?

The main reason is that Brave allows you to do more than just enable ads to support a website. Whitelisting a site is easy, but it can still open you to malware.

Brave’s income sharing model is very helpful…ideally. It does require a little more effort, but it allows websites to benefit from ads without you running as much of a risk of being exposed to anything malicious.

What Does Brave Offer Besides Ad Blocking Options?

Speed.

Yes, we know. You’ve heard about a lot of other browsers that will supposedly make your internet browsing experience faster. Most of the time, it’s hard to notice the difference.

That’s not the situation with Brave. The browser’s built-in blockers target a lot of the things that slow down your browsing experience in the first place. The same is true of other ad blockers, but those blockers aren’t browsers. At times, they can increase the workload (particularly on smartphones).

Brave doesn’t experience those issues. It’s Chrome-like architecture is solid and its ad/script blocking functionality highly lessens online clutter.

As a result, you get a neat all-in-one service. Stats aside, you can truly feel the change when you use Brave browser. Large pages load instantaneously without any issues. Your battery life really is saved by the lighter workload. And even better, scrolling through pages is smoother without all those ads taking up real estate.

What are Brave’s Speed Benchmarks?

Brave stacks up well against other browsers such as Safari, Chrome and Firefox. According to Speed-Battle, it outpaces Firefox by almost 100 points in overall score and Chrome by nearly 50 on average.

Besides Speed and Ad Blocking, What Other Features Does Brave Offer?

Here are a few:

  • Built-In password managers for added security and convenience
  • Ability to import bookmarks from other browsers
  • Advanced autofill options
  • Outstanding overall security
  • Low resource demands

What’s It Like To Use Brave As Your Primary iPhone Browser?

This is the ultimate question. In spite of everything, all the features and stats in the world don’t mean anything if Brave doesn’t excel in this practical test.

The good news is that, it passes is quite easily. You know how more efficient browsers like Opera leave you feeling like you’re using something cheap? That’s not the case with Brave. If you didn’t know better, you could swear you’re using Google Chrome when you use it.

The reason that’s significant is that Chrome is a stunning browser. It’s UI is easy to navigate, equipped with tons of features, and is a real powerhouse. Brave retains all of those qualities but removes Chrome’s biggest weakness; its inefficiency.

Brave is extremely efficient. Major websites loads quicker than you can clock them and intensive websites – like YouTube – works incredibly well. All the while, Brave is using considerably minimal resources and protecting you while enhancing your basic browsing experience.

Best of all, transitioning from another browser to Brave is pretty easy. Beside features that help you import information, Brave’s designers went further to ensure its interface feels like the interface of the biggest browsers on the planet.

What Brave offers you, then, is the best of all worlds. It’s as efficient as smaller browsers and as well-designed as the largest browsers. On top of everything, it includes an exceptional ad blocking features.

Brave feels like the standard for the future of mobile browsers. The difference is that you can use it right now.

What Are the Shortcomings of Using Brave?

There are quite few.

The major downside is familiarity. It can be quite challenging to switch browsers once you are used to using one. The transition is much easier if your browser was Chrome, otherwise, that can be a snag.

On top of that, there are a few oddities in Brave’s design. Videos, for instance, can sometimes succumb to bugs. It seems this may be related to the ad-block function as disabling it often resolves potential problems. The script blocker can also sometimes cause websites to not load properly.

Brave can also experience problems under the weight of too many tabs. Again, this is not uncommon, but it feels like Brave’s extra features might not operate quite as efficiently as they do when looking at single pages. If you happen to use desktop versions of sites, this problem can be amplified.

lastly, there is an issue of extensions. At present, there is no easy way to import and add extensions from Chrome. It is technically possible to do so, but it’s clear that the browser could be much more user-friendly in this regard.

Elsewhere, the sporadic odd glitch might show up. However, Brave doesn’t suffer from that common issue in any notable way.

How Do I Know if Brave is the Right Browser For Me?

Frankly, Brave browser is easy to recommend to almost anyone. Its speed is noticeable on most major pages. Its ad blocker feature is very efficient even if you don’t use its advanced functions. It can be mastered in a day.

Given that it’s free, Brave should be tried by anyone looking for a new browser. However, it’s perhaps best suited for casual Chrome/Firefox/Safari users looking for a speed boost and enhanced security options.

Brave’s current extension issues and occasional multi-tab issues may not make it a favorite among hardcore users. However, as a day-to-day browsing option for iPhone, it’s one of the best out there.

Our two sense

Brave’s ad blocker, speed, and security are as functional as they are exciting. You truly can tell the difference Brave’s features make when you use it. That immediate satisfaction cannot be understated.

Besides, you have Brave’s exciting advertisement policies. The idea of rewarding your favorite websites without compromising your security or user experience

Brave’s plans for the future are interesting, but it’s the browser’s functionality in the present that makes it so easy to love and recommend to almost anyone.

Pros:

  • Extremely Fast
  • secures Your Browsing
  • Offers a practical solution to online ads
  • Built on Chrome architecture

Cons:

  • Not a great option for extensions
  • Can sometimes experience issues when running too many operations

Have you tried Brave? What do you think of it? Are there other alternatives out there that you prefer over the rest? Let us know in the comments section below.

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