When you meet someone important for the first time, you’re going to want to make a good impression, and a big portion of that impression is going to have to do with how you look. The case is the same when it comes to having a clean, modern looking design for your website or app.
Now, if someone sees an example of your work somewhere and they like it, they might go and look you up, and then there is your one chance to really connect with that visitor for your site.
Of course, that means they’re going to have to find you in the first place, so it’s very important that your site be search engine optimized. This means implementing specific strategies to make sure that you are promoted by Google and by other search engines is carving out an online presence like building a physical store, and we all know that with today’s technology, people’s patience fades quickly and they expect to find things right away or they might lose interest.
Now when they do find you, you also want to make sure that you’re able to show them who you are, what you’re about or what your business is all about. This means that your site is going to have to be convenient, to navigate and to read on all browsers and all devices, because nowadays, quality web design is becoming the norm and people don’t really tolerate anything less.
A good design of your site gives you credibility and authority in your field. If your site looks messy and poorly put together, people are going to assume that the case is the same with you and your work.
Now, what makes a good site isn’t always obvious, but there are a lot of similarities between well-designed sites. For instance, people searching for custom eCommerce web design services should hire a professional. The reason for that is that there are many web design principles learned by professionals. Designers know how to catch your eye. They know where to put important information so that it will be read, they know how and where to put calls to action and relevant links.
It’s important to understand how a better design can help your website or app. Most developers create a website or an app with great performance but fail to focus on the designing which leads to the downfall of the app or site. The balance between the functionality and design of an app is challenging to keep but that’s what ought to be done.
How a Better Design Can Help Your Website or App
To answer the question, ‘How can a better design help your website or app?’ let us look at the pointers below:
Creates a good impression
For a startup or any small business, the first impression is very important. When users download your app, they should be attracted to it instantly so that they use it on a regular basis. Clean and fresh design of your app not only makes the app attractive but also helps the user to navigate from one screen to another seamlessly.
Similarly, when your audience visits your website, it gives them their first impression of your business. They will judge your business in a matter of moments. In this brief moment, you want to create a good impression on your audience. If your website looks unattractive or dated, your visitors will immediately have a negative impression of your business. They won’t find your website engaging. Consequently, you’ll miss out on leads because they’ll leave your site for a competitor’s site.
Get featured in app store and Google
Whether an iOS app is good or not is determined by how many users like it. The ratings and reviews by satisfied users will bring your iOS app to the top lists. To get your app featured in the App Store, it has to have a good design that provides the best experience to the user. Getting featured in the top lists of any category will automatically inspire trust and encourage more app downloads as a result.
In the same vein, your website needs to be designed well. A well designed website can increase organic traffic and earn first page rankings in Google. A poor site design can easily slow your load time. A slow load time will be detrimental to your ability to engage with users. This is because, of tons of people who use search engines every day, only a small percentage navigate past the first page of the Google SERPS.
Get loyal customers
It’s no doubt that well designed apps have more users. Apps such as Instagram, Twitter, Facebook, Candy Crush, etc. have great design which has drawn tons of users to them. The satisfaction that comes from great user experience is what makes users loyal.
By the same token, people can judge how you will treat them by looking at your website. Your web design gives them insight as to how you view your audience. If you don’t dedicate yourself to your website’s design, your audience knows that you won’t dedicate yourself to helping them.
Your website is like a customer service representative. If your website is bright, modern, and engaging, your visitors will feel more at home on your page. You’ll give the impression that you are open and welcoming to new people who visit your website. Conversely, a dated and an unattractive site makes your business appear cold and aloof. People don’t want to check out a business that doesn’t value them enough to make a good first impression. People will just drop by for a second and then bounce away, never to come back.
Saves Time and Cost in the Long Run
When you work with a well-designed app right from the outset, you can be pretty sure that there will be less need for app maintenance and updates. And since those two things will be at bay, the challenges that you might face after app launch will also be very minimal.
In the same way, if you’re building a website, it’s best to do it right from day one. Not only does a good website design ensure security and compliance with industry or government regulations, but it also saves you cash on maintenance.
The bottom line
Design is crucial because it impacts how your audience perceives your brand. The impression you make on them can either get them to keep using your app or turn to a different one. Similarly, design can make visitors linger on your website and learn about your business or bounce from yours to one that looks more professional.